Reshma Advani Rojas, CEO of Advanced Commercial Equipment (ACEL), has turned a family legacy into the Caribbean’s most respected restaurant supply companies. Based in Trinidad & Tobago, ACEL serves 14 countries across the region and generates approximately $30 million in revenue. In this episode of ScaleApp Podcasts, Reshma shares how leadership, culture, and clarity drive scale—not just capital.Favorite Quotes·       “Soft skills are not optional—they’re the foundation of company culture.”·       “Scaling starts when you know exactly who you are as a brand.”·       “Our diversity in T&T gives us a groundbreaking view of the world—we’re not trapped by one culture.”·       “Breaking and rebuilding your business process and structure is hard—but it’s how real growth happens.”·       “One big win from ScaleratorT&T was alignment—we all finally spoke the same language.”·       “I asked my 10-year-old if she’d take over the business. She said, ‘Yes—but I also want to own a hospital.’ I love that ambition.”Key Themes• **Legacy Reinvented:** Reshma inherited a legacy company from her father but reshaped it into a modern, scalable venture with international reach.• **Culture and Soft Skills:** In a world of automation, she champions empathy and communication as a competitive edge.• **Women Leading Change:** As a woman of color in a male-dominated industry, Reshma redefines what authority and expertise look like. Her success challenges outdated cultural and gender assumptions.• **Scaling with Identity:** ACE’s success stems from deep brand clarity and consistent follow‑through. Service excellence and relationship‑based selling are what set them apart.• **The Scalerator Effect:** Through ScaleratorT&T, Reshma and her team built shared understanding and focus, aligning on what success truly means. The result: a stronger, smarter organization ready for the next level.

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