EPISODE SUMMARYIn a world where technology evolves at breakneck speed, and software businesses are constantly adapting to changing landscapes, the importance of content marketing for B2B SaaS (Software as a Service) companies cannot be overstated. In this week’s episode of Scale Your SaaS, we explore the journey of Jake Hurwitz, Founder, and Chief Marketing Officer at Thursday Labs, and a seasoned entrepreneur and marketer, as he delves into the nuances of content marketing, its significance, and the common mistakes that B2B SaaS companies make with host and B2B SaaS Sales Coach Matt Wolach.PODCAST-AT-A-GLANCEPodcast: Scale Your SaaS with Matt WolachEpisode: Episode No. 283, "From Unknown to Unforgettable - Content That Converts - with Jake Hurwitz"Host: Matt Wolach, a B2B SaaS Sales Coach, Entrepreneur, and InvestorGuest: Jake Hurwitz, Founder & Chief Marketing Officer at Thursday LabsTOP TIPS FROM THIS EPISODEAdopt Content Marketing Strategy: A Roadmap to SuccessMeasure Short-Term Wins and Long-Term SuccessEPISODE HIGHLIGHTSThursday Labs: The Name with a StoryThe Power of Content Marketing in B2B SaaSTOP QUOTESJake Hurwitz[9:34] “The people behind them are like, “that's who we want to be a part of”. Their story is the story we want to live. And so I've gone all in on that strategy.”[16:12] “ But I do understand that short-term wins and short-term results are necessary.”Matt Wolach[21:52] “It's something that I preach to my clients over and over, your buyers don't care about you, they care about themselves, they care about the results they're gonna get.”LEARN MORETo learn more about Thursday Labs, visit: https://www.thursdaylabs.co/ You can also find Jake Hurwitz on LinkedIn: https://www.linkedin.com/in/jakehurwitz/ For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/scale-timeGet even more tips by following Matt elsewhere: Sales Tips LinkedIn Twitter Instagram

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