EPISODE SUMMARYSEO has been one of the cornerstones of content marketing in SaaS. You hear this term a lot among businesspeople and corporations. Many brands use this strategy, often stating that their blog adheres to SEO principles. And yet only a few actually generate traffic, much less close a deal from any of their web content.In this episode of Scale Your SaaS, Growth Gorilla Founder, and CEO Alan Silvestri reveals his framework for setting your SEO game up for a victory with host and B2B SaaS sales coach Matt Wolach. He also shares other techniques and common mistakes when scaling through content. Tap the power of backlinking to make your content truly count!PODCAST-AT-A-GLANCEPodcast: Scale Your SaaS with Matt WolachEpisode: Episode No. 263, “Why Your SEO Strategy Isn’t Working – with Alan Silvestri”Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and InvestorGuest: Alan Silvestri, Founder & CEO at Growth GorillaTOP TIPS FROM THIS EPISODEKnow What Page to PromoteSelect the Right Backlink Type and QuantityIncorporate Internal LinkingAdd Statistics and QuotesUse Custom Graphics and ElementsEPISODE HIGHLIGHTS91% of Content Has No TrafficPricing Lower at the Start is FineEither be Better or be Different TOP QUOTESAlan Silvestri[17:47] “So what happens is they get discouraged and they simply quit. And they stop doing promotion which– this leads to what I call the content graveyard.”[18:38] “So you know your audience, you know the pain points of the audience. Then create content that’s targeting those pain points because those are typically low hanging fruit keywords with less competition.”Matt Wolach[3:44] “A podcast keeps you busy. I know that. But it’s a lot of fun and definitely a great learning experience.”[7:39] “When you get started, it’s totally okay to charge something less than you actually will in the future.”[8:26] “Make sure that you’re over-delivering for your early clients, and you’re able to get some awesome results.”LEARN MORETo learn more about  Growth Gorilla, visit: https://mygrowthgorilla.com/You can also find  Alan Silvestri  on LinkedIn at: https://www.linkedin.com/in/alangrowthgorilla/For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/Get even more tips by following Matt elsewhere: Sales Tips LinkedIn Twitter Instagram

Ver todos los episodios