EPISODE SUMMARYIt can be difficult for any company to venture into content marketing, and when it comes to startup SaaS companies, it can be more complicated. In this episode of SaaS-Story in the Making, host Matt Wolach was joined by the founder and CEO of Codeless and Wordable, Brad Smith. The two dig deep into establishing a solid approach to SaaS content marketing for startups. Smith states the reasons why investing in content marketing is worth it, the common mistakes startups make and how to fix them, and the most effective way to execute all these.PODCAST-AT-A-GLANCEPodcast: SaaS-Story in the MakingEpisode: Episode No. 185, A Guide on SaaS Content Marketing for StartupsHost: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and InvestorGuest: Brad Smith, CEO of Wordable and CodelessTOP TIPS FROM THIS EPISODEGet the Right Person in the Right SeatOutsource WritersBetter Content = Better SaaS SalesEPISODE HIGHLIGHTSContent Marketing for Startups Common Mistakes Startups Commit TOP QUOTESBrad Smith[07:02] “Our best customers or clients, for example, usually close within 30 days, not because we're amazing at sales, it's because before they reach out, they already know they want to work with us… they're doing months’ worth of research, largely through content before they get to our doorstep.” Matt Wolach[07:30] “We call that being ‘warmed up,’ before you're interacting with them. You can warm them up and get them ready, get them more connected to your brand and your philosophies… they're already very well informed.”[07: 56] “People are much more informed these days, and you've got own that conversation with content.”[08:54] “You can actually get long-term ROI because, let's say, you create a piece of content. It stays there for a while.”LEARN MORETo learn more about Brad Smith and Codeless, visit https://getcodeless.com/.For Wordable, visit https://wordable.io/.You can also find Brad Smith on LinkedIn at: https://www.linkedin.com/in/bsmarketer.For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.Get even more tips by following Matt elsewhere: Sales Tips LinkedIn Twitter Instagram

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