EPISODE SUMMARYContent is king. With the right words aimed at the right audience, your SaaS business can further grow and reach an even wider audience, which ultimately benefits you. In this episode, SaaS-Story in the Making host Matt Wolach talks to Tim King, a creative copywriter and content strategist at hellotimking. Tim delves into the importance of copywriting and shares why SaaS owners should put out great content to cut through the noisy market. PODCAST-AT-A-GLANCEPodcast: SaaS-Story in the MakingEpisode: Episode No. 174, “SaaS Copyriting: Here's Why You Should Generate Attention-Grabbing Content for Your Business Now”Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and InvestorGuest: Tim King, creative copywriter and content strategist at hellotimkingTOP TIPS FROM THIS EPISODEMake the Content Easy to DigestUse Writing ToolsKnow Your AudienceEPISODE HIGHLIGHTSSpecialized Writing for SaaS Businesses Using Content to Build RelationshipsYour USP is the KeyTOP QUOTESMatt Wolach[02:31] "Copywriting, I think it's super important, even if that's not your job, so to speak, to have that skill."[22:15] "Something you gotta know right away is you've got to understand who you're serving, how you're serving them, how you're going to solve their problems. It's so critical."Tim King[04:00] “It's about taking really beautiful stories and great information and being able to craft that into a compelling piece of copy.”[06:54] "It's probably that connectivity, it's about getting into the hearts and minds of individuals about your message."[07:35] "Grab hold of what [your audience] believes in... and have a purpose."LEARN MORETo learn more about Tim King, visit: https://hellotimking.com/  You can also find Tim King on LinkedIn at: https://www.linkedin.com/in/hellotimking/ For more information about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.Get even more tips by following Matt elsewhere: Sales Tips LinkedIn Twitter Instagram

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