Episode Synopsis "Episode 11: Understanding Your Customer"

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More episodes of the podcast Scale to Success

• Episode 040: Lead Magnets
• Episode 039: Audience Segments
• Episode 38: Bringing Mindfulness into your Business – Interview with Mike Sutton
• Episode 37: Scale: How to Grow Your Business by Working Less
• Episode 36: The Perfect Webinar – Interview with Omar Zenhom
• Episode 35: Digital Magazines – Interview with Kieron Sweeney
• Episode 34: Direct Response Marketing – Interview with Seth Greene
• Episode 33: Using a Book to Launch Your Business or Product – Interview with Kamala Chambers
• Episode 32: Local Broadcast TV to Gain Celebrity – Interview with Clint Arthur
• Episode 31: Online Learning – an Interview with Jim Donovan
• Episode 30: How to Stick With It…When You Want to Give Up
• Episode 29: Breaking Through Writer’s Block
• Episode 28: Why People Aren’t Buying What You’re Selling
• Episode 27: Lessons Learned from a Banned Facebook Ads Account
• Episode 26: Live Events – Interview with Mario Brown
• Episode 25: Self-Publishing – Interview with Chandler Bolt
• Episode 24: Marketing Metrics
• Episode 23: A Daily Routine to Grow Your Business – Interview with Paul McManus
• Episode 22: Advertising & Marketing Content
• Episode 21: Overcoming Our Blind Spots – Interview with Ana Melikian, PhD
• Episode 20: Email Automation Strategy
• Episode 19: Creating Loyalty
• Episode 18: Generating Cash Flow – Interview with Sarah Thompson
• Episode 17: Pricing Your Products & Services
• Episode 16: Calls-to-Action
• Episode 15: Customer Service
• Episode 14: Prospect Messaging
• Episode 13: Customer Segments
• Episode 12: Prospect Segments
• Episode 11: Understanding Your Customer
• Episode 10: Productizing Your Expertise
• Episode 9 – Why We Don’t Achieve Scale – Interview with Michael Miller
• Episode 8: Writing Your Own Book
• Episode 7: Leveraging Your Strengths Through Hiring
• Episode 6: Creating Groups
• Episode 4: Webinars
• Episode 3: Building your list
• Episode 2: E-books part 2
• Episode 5: Sam Nordberg – Why All Business Owners Are Trainers
• Episode 1: E-books part 1