How a Sales Leader Moves Upmarket from SMB to Enterprise Customers

SBI, The Growth Advisory
24/11/2023 19 min

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Episode Synopsis

Stefano Redditi, EVP of Sales and Marketing for JAS Worldwide, joins us to discuss how he has successfully made this move upmarket to achieve enterprise customers. Stefano shares his experience from identifying triggers for change to navigating the resistance that accompanied the reorganization.

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