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Listen "Adam Azor | Sportradar: Building a real-time marketing engine"
Episode Synopsis
Adam Azor, EVP Global Marketing at Sportradar, joins Savvy Capital Show to unpack how live data, AI, and partnerships are changing sports marketing. We get into dynamic creative, real-time fan engagement, and how to prove sponsorship ROI with numbers leaders trust. If you run growth for a rights holder, brand, media platform, or sportsbook, this is a playbook episode.Sportradar’s Adam Azor breaks down how live data and AI drive real outcomes in sports marketing. We cover dynamic creative, real-time triggers, and a simple model for sponsorship ROI that finance will back.
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