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Episode Synopsis "Michael Aronowitz, CFO of Saveology.com on WebmasterRadio.FM "
Affiliate Convention is one of the largest trade shows and conferences for the affiliate marketing industry. It is an advanced event that covers some of the most up to date forms of marketing and technology. Michael Aronowitz has served as both a vendor and marketer within the interactive marketing space. Before joining Saveology.com®, he was most recently at eBay, Inc. where he launched and then managed GigaMoves.com, a lead generation service for Rent.com and eBay Motors, which was eBay's entry into the lead generation space. Previously Mike was at Monster Worldwide, while at Monster, Aronowitz spearheaded development of "cost- per-lead" acquisition, under which companies pay for online prospects only after the lead has filled out a survey or qualification card on the site. Over his career he has worked at the DMA, the world's largest interactive non-profit trade group, overseeing search, e-mail, multi-channel, wireless and iTV councils. Prior to that Michael founded Zmichaels Inc., a direct mail agency, and ran its Salesoutlet.com unit, which provided turnkey e-tail and marketing offerings to the business-to-business-to-consumer community.
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