All successful businesses take hard work and devotion, and they seek to meet a need. But building a business that strengthens your roots has a special layer of significance and attachment, it feeds the lifeblood of your soul. In this episode, I (Daniel) talk with John Dockery, Founder and CEO of What’s Up 24/7 about building a business based on your roots. John shares his passion both for his local rural community, its people and its history, as well as communities across the nation like his, and larger. We discuss the impact this passion has on dreaming up, and then building, a thriving business. John stresses affordability, forging new territory, designing usable tools, and supporting one another.“I believe our rural communities are worth saving…That matters to me.” -- John DockeryWhat You’ll LearnLifeblood of your soulManageability and affordabilityForging territoryDesigning usable toolsSupporting one anotherPeople getting what you’re doingRecommended ResourcesConnect with John DockeryJohn is the Founder (aka the "Chief Dreamer") and CEO of What's Up 24/7, an information platform that promotes awareness of all the happenings, attractions and businesses all around us. He is from Alexandria, Indiana and during his years in rural leadership he heard a cry from countless communities like his: ‘We have so much to offer...but no one knows about it!’ Then, In 2011, he envisioned a dynamic, customizable, ever-expanding solution, one which, with the help of his business partner and team, became what is now Whatsup247.com.What's Up 24/7 was originally designed with Rural America in mind, but their network crosses the divide into metropolis, and unites entire regions by offering a true, 360 degree view of what everyone has to offer – because together we are stronger.Whatsup247.com [email protected] - Whatsup247 Linkedin - John DockreyInstagramFacebookTwitterYoutubeCONNECT WITH DANIEL FULLERDaniel is a partner and the VP of Business Development for FullStack PEO and co-host of the Savage to Sage podcast. He is passionate about seeing people, leaders, cultures, and organizations develop. He says, “When I have the honor of being a part of that maturation process, it's even more satisfying. My life and work are given to empowering teachable, humble, and hungry leaders and teams to create and sustain joyful, strategic, and productive environments.”[email protected] CONNECT WITH KYLE

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