Welcome to episode 18 of the Sauna Twins Podcast! We welcome Siim Nellis (@huumsauna) to the Finnmark podcast studio. During this podcast session, we talk to Siim about his journey so far, how HUUM was founded, how Siim and his team came up with HUUM’s iconic branding and what makes it unique within the sauna market.For anyone unfamiliar with HUUM: HUUM sauna heaters embody the rustic yet elegant Nordic design that celebrates the natural beauty of sauna stones. Inspired by the organic shapes and forms found in nature, our sauna heaters are developed with sustainability, ensuring durability and efficient use of materials.Here is a taste of what we covered:- What inspired the name, ‘HUUM’- An insight into HUUM’s design-led approach and business strategy. - The essential elements for the perfect sauna experience.- What makes HUUM stand out from its competitors?- Siim’s love for sauna.We hope you enjoy this episode as much as we did creating it. Thanks for coming to our HQ in Spennymoor, Durham, Siim.If you're inspired by Siim's passion for Sauna, you can purchase his book via this link: https://finnmarksauna.com/products/sauna-history-culture-health-and-construction-1?srsltid=AfmBOoqLy9xQyelQxZ54YC6pSP3smN-C2Fch7fn4shOuQ66UR2DTkvawBrought to you by Finnmark Sauna Authentic Sauna Experiences https://www.finnmarksauna.com Find out more about HUUM below:https://huum.eu/https://www.instagram.com/huumsauna/#authenticsauna #sauna #finnishsauna #saunatime #finnmarksauna #saunahealthbenefits #saunaresearch #research #studies #saunastudies #heattherapy

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