You don’t know where your business will lead or how it develops until you start the journey...😱

But you must START!

Our Free From Fog business was born out of the current Coronavirus Pandemic just 4 short months ago...

Our product - anti fog lens cloths - solve the problem for glasses wearers everywhere - with fogged up lenses when wearing face coverings.

In identifying & providing a solution for a real customer problem we tested the market in a direct to consumer angle both online & in our practices...

We started off as B2C.

This lead to the prospect of other practices following our model & stocking our cloths...

It developed into B2B.

In realising the demand wholesale opportunities presented...

Further developing our business towards B2B wholesale.

This has given us options via different avenues with the same end product but it has also enabled us to present additional services direct to optical practice owners to help them evolve their practices both off line & online 🚀

Certainly looking forward to the continued journey but what I’m getting at here is to simply START THE POROCESS.

On whatever idea you may have - by taking small actions the path, feedback & the opportunities will reveal themselves on the journey 😃

#opticians #smallbusinessowner #startup

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