Differentiating between Paid, Earned, Owned, & Shared Media

01/03/2018 7 min

Listen "Differentiating between Paid, Earned, Owned, & Shared Media"

Episode Synopsis

It can be easy to underestimate the complexity of digital marketing. Most people only see the end result of what is often a large effort from multiple teams within a business. Today, digital marketing is accomplished by strategizing around the different types of media at your disposal.