Listen "Differentiating between Paid, Earned, Owned, & Shared Media"
Episode Synopsis
It can be easy to underestimate the complexity of digital marketing. Most people only see the end result of what is often a large effort from multiple teams within a business. Today, digital marketing is accomplished by strategizing around the different types of media at your disposal.
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.