This section focuses on the practical application of digital marketing principles. It guides users through creating a personalized digital marketing plan, including defining goals, identifying target audiences, and selecting appropriate channels. The section features exercises to build a content calendar, implement social media, SEO, and email marketing campaigns, and conduct A/B testing. Emphasis is placed on iterative improvement through data analysis and continuous adaptation of the marketing strategy. Ultimately, the goal is to equip users with a working marketing plan and the knowledge to execute and refine it over time.

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