Got a sceptical sales team you want to fire up for your new offer? In this episode of Sales Transformers, Matt and I share how we’ve done this, pulling from our time with massive global sales teams. We break down our AKDE framework: assess, know, do, embed - which turns seller doubt into excitement.We know why salespeople cling to old ways - they worry new approaches might flop or hurt client bonds. By ditching jargon for clear, customer-first strategies, we share how to arm sellers with the tools and confidence to succeed.The Sales Transformers Podcast is produced by Urban Podcasts.

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