In this episode of Sales Made Easy, Harry chats with Sheryl Mays about the importance of the customer experience. Create clients for life by providing a great experience for them. Sheryl recently wrote her fifth book, Make the Sale, Memorable, which is a preview book that includes activities to help readers implement her strategies. She explains how focusing on customer experience can help businesses sustain their success, and shares examples of how famous brands use customer experience to extend their services.In this episode, they discussing the importance of customer service and how everyone within a company is an extension of sales. Sheryl explains that customer service employees should not view their roles as unimportant - they should use their personality to show that they appreciate the people who are paying the bills. To illustrate this, she shares an example from the casino industry, where the valet staff are the first people that customers meet. She explains that they shouldn't just view their job as parking cars, but rather they should be seen as the first experience of the customer. Harry agrees that this is an important topic and that customer service employees should take their role seriously.

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