Listen "Interview: Jonah Berger, The Catalyst"
Episode Synopsis
Interview with Jonah Berger, a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He's a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on.
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.