Listen "Controlling Questions - Sales Influence Podcast - SIP 527"
Episode Synopsis
Customer Empowerment 🔍 Provide options and agency instead of direct answers to give customers freedom to choose and a sense of control. 🤝 Frame questions as "A or B" choices rather than giving single answers to help customers feel less trapped. Sales Technique 💡 Use "sales agency" approach by offering alternatives and options when asked for opinions. 🎯 Avoid telling customers what to do, instead present multiple possibilities for consideration. Customer Psychology 🧠 Giving options helps customers feel more in control of their decisions and less pressured in the sales process.
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.