ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "#005 - 4 Types of B2B Buyers"
Episode Synopsis
In any B2B (or B2C) you typically have four types of buyers who will make the buying decision. The key is understanding who they are, what are their individual motivations for buying and most important, why wouldn't they buy. Knowing this will allow you to tailor and optimize your sales pitch.
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