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Listen "56. Start with the Creative | #PodcastAdvertising S1E56"
Episode Synopsis
Welcome to a new series on Podcast Advertising. Let's start with creative...
What about the creative?
The advice we give to brands on the creative is to give latitude to the podcast hosts to craft a message that they think will resonate best with their audience.To achieve this, we recommend providing a set of talking points (not a script) which should be structured as follows:
Start with a personal story
Discuss the benefits and outcomes of the product or service
Close with the call-to-action
Your talking points should highlight any must-have content such as your website or key information about the product or service being promoted.
One of the most attractive aspects of the podcast ad medium is the low effort and cost of entry on the creative side
Let's Connect
Joe Linkedin: www.linkedin.com/in/joealexlemon/
Website: salesculture.work/
SC Instagram: www.instagram.com/joealexlemon/
What about the creative?
The advice we give to brands on the creative is to give latitude to the podcast hosts to craft a message that they think will resonate best with their audience.To achieve this, we recommend providing a set of talking points (not a script) which should be structured as follows:
Start with a personal story
Discuss the benefits and outcomes of the product or service
Close with the call-to-action
Your talking points should highlight any must-have content such as your website or key information about the product or service being promoted.
One of the most attractive aspects of the podcast ad medium is the low effort and cost of entry on the creative side
Let's Connect
Joe Linkedin: www.linkedin.com/in/joealexlemon/
Website: salesculture.work/
SC Instagram: www.instagram.com/joealexlemon/
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