Cornell Hospitality Quarterly - Identifying the Attributes of an Effective Restaurant Chain Endorser

28/02/2011 6 min
Cornell Hospitality Quarterly - Identifying the Attributes of an Effective Restaurant Chain Endorser

Listen "Cornell Hospitality Quarterly - Identifying the Attributes of an Effective Restaurant Chain Endorser"

Episode Synopsis

Glenn Withiam talks to Vincent Magnini about his article, "Identifying the Attributes of an Effective Restaurant Chain Endorser" published in the May 2010 issue of Cornell Hospitality Quarterly.