Reflections on a Macromarketing Journey

05/06/2012 27 min
Reflections on a Macromarketing Journey

Listen "Reflections on a Macromarketing Journey"

Episode Synopsis

Professor Cliff Shultz, guest editor of the March 2012 issue, interviews award-winning JMK scholar Dr. Tony Pecotich, who shares his expertise and reflections on a macromarketing journey.