CQ: Sticktion

Sage Business & Managment
10/03/2015 14 min
CQ: Sticktion

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Episode Synopsis

Kathryn LaTour and Lewis Carbone discuss their article on assessing memory for the customer experience. The paper was the winner of Cornell Hospitality Quarterly's 2014 Best Article Award.
http://cqx.sagepub.com/content/55/4/342.full.pdf+html

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