Returning guest Marcel Stieber joins Erik to explore how safety can move beyond the background and become a defining product feature. Drawing on his journey from robotics functional safety to leading battery and product safety for a global fleet, Marcel shares how reliability, cost, and risk intersect in the devices people rely on every day.They discuss what certification labels really mean, why recalls can sometimes build confidence, and how second-life batteries and new energy technologies are reshaping expectations. Marcel also reflects on lessons from serving as a safety officer for a 36-hour wilderness adventure race, showing how planning, redundancy, and trust translate from the mountains to modern product design.Check out our work: www.reynolds-moore.com

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