How does a company like Stellantis decide what new technologies will go into each of its iconic brands?
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Whether its Chrysler, Dodge, Jeep, Fiat or Maserati, a common software platform differentiated by brand ensures Stellantis has a global approach alongside the ability to customize each vehicle and tailor its technology based on language, regional requirements, etc.
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Armed with lessons learned from the recent semiconductor shortage and direct engagement with the start-up community, Stellantis is enhancing the performance of its software defined vehicles with proven best practices and strategic partnerships.
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We sat down with Steve Rober, Senior Vice President, Global Head of Automotive Research and Advanced Engineering, to discuss how Stellantis is applying new technology across its legendary brand line-up.
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