In this episode of SaaSy Moms, we dive into the full feature launch journey:✔️ Pre-launch prep (positioning, target audience, beta testing)✔️ Launch execution (internal training, comms strategy, content planning)✔️ Post-launch strategy (tracking adoption, collecting feedback, iteration)We share tips from our product and marketing experience—plus, we talk baby sleep as well as finding yourself back after becoming a mom.Tune in for insights, laughs, and a little SaaSy Moms magic.✨ Don’t forget to like, subscribe, and share if you found this helpful!Chapters(00:00:04) Welcome to Sassy Moms - the ultimate feature launch episode. (00:00:48) Why understanding user and business impact is important. Review Ep 8 before this.(00:03:01) The Three Phases of a Feature Launch - A breakdown of pre-launch, launch, and post-launch steps.(00:05:50) The #1 Mistake That Can Derail Your Launch - Why skipping critical pre-launch steps leads to failure.(00:10:07) Internal Alignment: The Secret Weapon for a Smooth Launch - Why getting sales and support involved early is key.(00:14:00) The Power of a Strong Value Proposition - How to communicate the real benefits of your feature (not just what it does).(00:19:37) How to Make Your Sales Team LOVE Your Feature Launch - Essential internal enablement materials they actually need.(00:23:29) The Perfect Product Marketing & Product Management Partnership - Why working together from day one is critical.(00:27:10) The Ultimate Go-To-Market Launch Plan - A step-by-step breakdown of what needs to happen before launch day.(00:30:01) Beta Testing - The role of real-world user feedback in shaping your feature.(00:31:50) Feature Flags:  How to control rollout timing and prevent disasters.(00:34:00) How to Write a Launch Announcement That Gets Clicks - Messaging strategies for blogs, press releases, and social media.(00:38:36) Post-Launch Reality Check: What If No One Uses Your Feature? - How to track adoption and make quick adjustments.(00:42:30) Case Studies & Testimonials: The Key to a Second Launch Boost - Leveraging customer success stories to reinforce value.(00:44:10) Sassy Moms Real Talk: The Unexpected Challenges of Motherhood - Anna and Wendy open up about personal struggles.(00:45:50) Sleep Deprivation & Mom Guilt: The Hidden Battle No One Talks About - The impact of sleep schedules on mental health.(00:48:30) Finding Yourself After Becoming a Mom - How to balance personal identity with the demands of parenting.(00:51:20) Do You Ever Get Your Independence Back?🎧 Available on Youtube, Apple, Amazon & more.#productmanagement #productmarketing #featurelaunch #saasymoms #b2bsaas #sleeptraining

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