In this episode, Thejo Cote, founder and CEO of Airbase, shares his entrepreneurial journey, which spans over 15 years. From his early days in India to moving to the US in 2009, Thejo discusses how he founded Airbase, a procure-to-pay solution that simplifies corporate purchasing.He highlights the challenges and successes of growing a business in a new country, the importance of building networks, and how to adapt a product for different markets.Thejo also provides insights into finding product-market fit, the nuances of selling in the US versus India, and early-stage customer acquisition and validation strategies.00:00 Introduction and Guest Welcome00:44 Thejo's Background and Early Career02:42 Journey to the US and Founding Airbase04:04 Target Market and Initial Challenges07:35 Building a Network and Getting Early Customers18:16 Product Customization and Market Adaptation23:00 Metrics, Milestones, and Scaling29:18 Lightning Round: Personal Insights36:39 Conclusion and Final ThoughtsConnect with Thejo on LinkedIn - https://www.linkedin.com/in/thejo/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

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