In this episode, Matthijs Huiskamp, Co-Founder and CEO of Altura, shares his unconventional path from a failed hardware startup (yes, it involved beer cooling) to raising a €8M Series A and building one of Europe’s most promising SaaS scale-ups. He opens up about the power of focus, why Altura delayed international expansion, and the internal chaos that comes from being “too fast” at hiring.We also dive into the personal side of leadership; navigating imposter syndrome, hiring people more senior than yourself, and reinventing your role every six months. With plenty of hard-won lessons on growing from freelancer to founder, Matthijs delivers a candid look at what it really takes to lead a 40+ person SaaS company through rapid growth.

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