Listen "Using the Power of Personalization at Scale wit Matt Barnett | #92 SaaS Podcast"
Episode Synopsis
Matt Barnett, the Founder & CEO of Bonjoro, a personal video messaging & customer delight platform to welcome & onboard customers & clients.Bonjoro also helps customer success teams convert and retain more customers through personalized video. Matt is a former designer & expert product builder with a passion for building a great business culture. As Bonjoro continues to grow, they’re aiming to be one of the most beloved companies, where values & culture continue to be the main driver of the business's success. During this interview we cover:00:00 Contentfy, Your On-Demand Content Team (Sponsor)01:02 - Intro 02:01 - Matt’s Background, Past Ventures & Bonjoro08:30 - Bonjoro in Term of Size & Raising Funds 10:42 - Leveraging Video for Onboarding & Customer Relationships18:18 - Video Funnels for SaaS Founders21:41 - Some Surprising Uses for the Tool27:02 - The Power Of Personalization at Scale 31:00 - Successful Growth Strategies34:13 - Failed Growth Strategies36:59 - Engagement for Company Success 43:27 - Biggest Challenges Matt’s Facing Right Now Growing Bonjoro45:43 - Advice Matt Would Tell his 25 Year old Self47:35 - Matt’s Top Resources Instrumental to His Success 50:10 - What does Success mean To Matt Right Now51:37 - The Future for Bonjoro & Get in Touch with MattMentions:BonjoroBooks:The Hard Thing About Hard ThingsGet In Touch With Matt:Matt’s LinkedinTag us & follow:Facebook LinkedIn Instagram More about Akeel:Twitter LinkedIn More SaaS Podcast Sessions SaaS Consulting ServicesLearn How to Value a SaaS Company
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