Listen "How to Generate a Consistent Flow of Highly Targeted B2B Leads Every Month Without Spending on Ads with Ken Wells | #79 SaaS Podcast"
Episode Synopsis
Ken Wells is the founder & CEO of SalesKey, a sales & marketing company helping B2B companies identify, attract and close their target clients. What they call a Done for you Lead Generation Service and a coaching program with SaaS founders. Ken has over 17 years of B2B Sales & Marketing experience which includes helping grow multiple Inc. 500 & 5000 companies, Ken’s a book reading machine, Italian food lover, casual basketball player, snowboarder & Powerlifter.During this interview we cover:00:00 A word From The Sponsor01:02 Intro02:07 Ken’s Background & Becoming an Entrepreneur09:18 First Step for Running Effective Linkedin Campaigns11:18 What Stage or Type of Business Does Exploring LinkedIn as a Sales and Lead Generation Channel Makes Sense 13:01 Conversion Rates Compared to Cold E-Mail Outreach? 15:23 Aiming for 22-36 avg. Leads per month & Reason for that Approach 18:24 The Right Time to Scale The Linkedin Channel Marketing Channel 21:34 What to Improve in The Prospecting Process to Get Better Results?25:16 One Advice Ken wish Had Known & Would tell Himself at 25 years old29:50 Ken’s Best 3 Instrumental Resources to His Success34:07 Biggest Challenges Ken’s Currently Facing in order to Continue to Grow SalesKey 35:45 What Does Success Mean to Ken Today?41:04 Get In Touch With KenMentions:SalesKeyUdemyPeople:Fraser BurnsPeter DruckerMichael MastersonEugene Shwartz Books:The Effective Executive Breakthrough AdvertisingGet In Touch With Ken:Ken’s LinkedinTag us & follow:Facebook LinkedIn Instagram More about Akeel:Twitter
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