Garrett is the CEO and Co-Founder at Directive, a next-gen performance marketing agency for software companies.Since its founding in 2014, Garret has led Directive in its expansion of five new locations in Los Angeles, San Francisco, New York City, Austin, Texas; and London, has led them to a 300% year-over-year growth rate and now boasts a team of more than 50 people over nine nationalities from its headquarters and home of operations.As a thought leader, Garrett has been published by Salesforce, Moz, Marketo, Ahrefs, Convince & Convert, Search Engine Journal, and more. He’s also been a speaker at many conferences such as Digital Summit, State of Search, General Assembly, MozCon, and many more.Outside of work, when he’s not writing or reading up on digital marketing and the latest trends, Garrett spends his time indulging in his passion for the ocean, sailing, and fishing with his family.During this interview we cover:00:00 - A Word From The Sponsor01:02 - Intro 02:25 - Garret’s Background, Past Ventures & Launching Directive05:41 - Directive’s Playbook & Strategic Execution to Drive Results16:10 - How Pulse Tracks Key-Metrics & Measure Against Your Competitors19:25 - How to Optimize Your Financial Model & Growth Budgets23:05 - How Directive sets OKRs to Track Actual Growth25:55 - How Do Directive Approaches Business Goals31:43 - Where to Focus Content Budget for Acquisition & Where Not To36:29 - Empowering Brands Through Commitment38:51 - Top Resources For Garret41:20 - Biggest Challenges  Directive’s Facing Right Now47:25 - Get In Touch With GaretMentions:DirectiveSumo LogicCapterraG2Software AdviceWorkableGongTerms:OKR’sBooks:Good To GreatGet in touch with Dylan:Society Slack GroupGarret’s LinkedinGarret’s Twitter Tag us & follow:FacebookLinkedInInstagramMore about Akeel:Twitter LinkedIn Saas...

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