From Startup To Acquisition & How to Derive Value with Re-Envisioned Customer Journey Analytics with Max Kremer #68

15/12/2020 36 min Temporada 1 Episodio 68
From Startup To Acquisition & How to Derive Value with Re-Envisioned Customer Journey Analytics with Max Kremer #68

Listen "From Startup To Acquisition & How to Derive Value with Re-Envisioned Customer Journey Analytics with Max Kremer #68"

Episode Synopsis

Max Kremer is an entrepreneur, technologist & previous Co-founder of Datastay Corp., an On demand web PLM Software for SMBs which got acquired by Autodesk, Max is now the Co-Founder and CTO of Trialfire, a customer intelligence and web analytics platform that removes the barriers to being data-driven, a always-on data scientist.Max enjoys talking about startup success & failures, as well as methods to measure consumer engagement, what to track, why & how to get to those metrics quickly and easily. Max lives, eats and breathes technology, motorcycles, and lately, do-it-yourself renovation projects &  he likes to rock the winter beard.During this interview we cover:00:00 - A word From The Sponsor01:02 - Intro02:06 - Max’s Background & Motivations for Launching TrialFire05:32 - Building Datastay & Getting Acquired By Autodesk10:08 - Exiting Autodesk & The Idea for TrialFire15:26 - How TrialFire Sets Up The Analytics 17:08 - The Important Data to Focus On & Track to Generate Growth 19:49 - Collaborative Game Theory on Conversion Generation & Attribution 23:09 - Assure Quality of Optimal/Clean & Verified Data25:27 - Trialfire Strategy for Data Analytics Scale28:12 - Advice Max Wishhad known and would tell To His Younger Self30:37 - TrailFire Challenges Today32:18 - Top Instrumental Resources For Max Kreme’s Success 33:09 - What Does Success Mean To Max Today?34:51 - Future Plans For Max & TrialFireMentions:PLMThe Shapley ValueAWSPeople:Loyd ShapleyBooks:The Mythical Man-MonthPeoplewareClean CodeGet In Touch With Max:Max’s [email protected] us & follow:Facebook  LinkedIn  Instagram  More about Akeel:Twitter LinkedIn More SaaS Podcast Sessions SaaS Consulting Services

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