Estefania Hernandez is CEO and founder of Mi Dulce Hogar, a formal alternative that facilitates cleaning services for homes of Mexican families, SMBs, and Airbnb hosts. It’s been praised by Forbes and many other publications. Estefania is a modern pinnacle and example of what social entrepreneurship looks like here in Mexico.During this interview we cover:00:00 - Intro00:56 - Estefania’s Background, Past Ventures & Mi Dulce Hogar03:49 - Mi Dulce Hogar, The Opportunity & Problem To Solve06:34 - Seed Round Strategy & Struggles In Mexico around VC 09:44 - Impact by the COVID-19 Pandemic to Homes, SMBs & airbnb Hosts14:00 - Formalizing Informal Jobs & Supporting The Model17:38 - How They Compete With Informal Contracts & Prices19:00 - Stability, Security & Equal Pay For Women In Mexico20:41 - Other Informal Jobs Open For The Opportunity21:37 - Ensuring Security For Workers & Users23:40 - Challenges for Growth & Expansion Countrywise 25:36 - Mentors & Resources Most Influential For Estefania27:44 - What Does Success Mean To Stefania Today 28:34 - Advice For New Entrepreneurs29:27 - Live Questions From The CrewMentions:Fresh ChalkRock ContentPoligono CapitalHigh Growth HandbookPeople:Liz PearceDiego GomesArmando de La TorreRoberto de La MoraTag us & follow:FacebookLinkedInInstagramYoutubeMore about Akeel:Twitter - https://twitter.com/AkeelJabberLinkedIn - https://linkedin.com/in/akeel-jabbarMore Podcast Sessions - https://horizencapital.com/saas-podcast  

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