Ray Rike is the CEO & founder of RevOps Squared, a company that conducts benchmarking research across a wide variety of KPI categories in the B2B SaaS industry enabling SaaS companies to exponentially increase customer acquisition, customer expansion, and customer retention efficacy.Ray Rike has more than 30 years now of experience in the SaaS industry, his passion for data-driven & metric-based decision-making has helped him succeed across five SaaS company exits.During this interview we cover:00:00 Contentfy, your On-Demand Podcast Editing & Repurposing Team01:02 - Intro02:08 - What exactly are Revenue Operations & Why You Need it03:26 - Metrics & Benchmarks Helping SaaS Companies07:01 - What’s the Strategy When Looking at the Overall Industry Performance12:41 - Best Tools to Keep Track of Your SaaS Metrics15:47 - Where RevOps Squared is Gething Insights & Industry Data19:44 -  Hard Decisions to Improve Your Performance Based on Metrics26:36 -  The Most Important SaaS Metrics and KPI’s31:27 - How valuable is Your Product, What Investors Want to See.33:00 - OutroMentions:RevOps SquaredSaaS BenchmarksSaaS MetricsInsight SquaredSaaS OpticsSage IntacctDemand BaseGet In Touch With Ray:Ray’s LinkedinTag us & follow:Facebook  LinkedIn  Instagram  More about Akeel:Twitter LinkedIn Saas PodcastSaaS ConsultingHow to Value a SaaS Company

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