Listen "Ep. 40 - How Amber Bogie Brought Full Funnel Marketing to Reachdesk. (Hint—it starts with finding the right company fit)"
Episode Synopsis
Send us a textLike sales, marketers have a hard time with a product or service they don’t believe in. When Amber Bogie was searching for the right marketing opportunity, she was less concerned about the product and more concerned about joining a mission driven company. So, she developed a quadrant:What does the company offer as a product? What is the company culture and how does that fit in with you?What is the role itself and how does that fit with how you want to grow?What kind of leadership does it have?She found that at Reachdesk—a company committed to delivering customers and prospects a moment of delight and connection had the right mix.Now three months into her new gig, Bogie is bringing a holistic view of the marketing and sales funnel where targeted demand generation fills the top, and once they enter the CRM, account-based touchpoints begin with channels and tactics creating a flywheel effect. And account-based experience (ABX) is the key piece to create the flywheel. Brand drives demand, ABX throughout the entire journey, and customer advocacy fuels back to the top. ---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch. 🔗 Get a Free Messaging & Conversion Review We’ll analyze your website and content through the eyes of your buyers to uncover what’s stopping them from booking a demo. Then, we’ll give you a personalized report with practical recommendations to help you turn more visitors into sales conversations. And the best part? 💡 It’s completely free. No commitments, no pressure—just actionable advice to help you book more demos. Your next demo is just a click away—claim your free review now.
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