You've seen the ads: "Six weeks to a new you!" "Sign up for our six-week total-body transformation!"But do they really work? And if they do, does that mean you have to start all over when the challenge period is over?Digital-marketing expert Mateo Lopez is here with the scoop. He'll tell you why the six-week challenge and its variants work so well, the essential elements of a compelling offer and how to ensure your challengers stick around for the long haul.Links:Free ToolsBook a Free Call with a Certified Two-Brain MentorTwo-Brain Radio: The "New You Challenge" With Tommy HackenbruckHow to Write Facebook Ads That Make People Click and BuyStoryBrand: Can It Help You Acquire More ClientsContact:[email protected]@twobrainmedia.comTimeline:2:41 – The history of the six-week challenge.5:30 – The power of numbers in advertising.7:06 – The Trojan horse (but not the bad kind).10:37 – Variants of the six-week challenge.13:04 – Why you need quality supporting materials to go with your offer.14:15 – Essential elements of a compelling offer.20:00 – Matching your offer with your niche.22:50 – Finding the pain point and speaking with clarity.25:04 – The three blanks.28:39 – Avoid jargon.31:06 – How to keep challengers when the six weeks are over.

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