Episode 63 – OPEXToday we are joined by two very special guests from OPEX. James “OPT” Fitzgerald joins us as well has his business partner Jim Crowell. James Fitzgerald was one of my primary motivators when I first started CrossFit. James started OPEX soon after moving to Arizona which has become one of the most popular training programs in the world. Now on the eve of the rollout of the OPEX physical location gyms, James and Jim join me to discuss the OPEX model, how it works, program design, and flaws they see in the group model. Reminder the 2017 Two-Brain Summit is coming this June 3rd and 4th in Chicago. Be sure to register now!Contact:Contact: http://opexfit.com/Timeline:1:31 – James OPT Fitzgerald & Jim Crowell introduction5:10 – Optimum Performance Training to OPEX: The story7:47 – What do the day-to-day operations of the OPEX gym look like?8:30 – Jim’s story and how he fits into OPEX9:48 – What is the OPEX model and how is it different?10:41 – What does the intake process look like for a new client in the OPEX gym?12:24 – How does an absolute beginner learn when they are brand new?13:17 – Movements for a brand new client post first assessment15:15 – How to determine when a client is ready for more complex exercises?18:32 – Is there a point where you restrict your clients from pushing further?23:12 – How frequently is the ongoing prescription for a client?25:27 – Helping clients realize that the gym is individualized26:44 – Reassessing with clients and upping their training program28:44 – How OPEX incorporates nutrition and broader lifestyle choices for clients32:30 – An example of a burned-out client and how to give them a break34:18 – High-intensity fitness and its effect on coaches36:46 – Is there a place for individual and group training in the same gym.39:03 – Ensuring that each client is receiving equal attention in a group workout session 41:03 – The important relationship between a coach and a client42:01 – How to deal with a client that needs more attention than others44:09 – The business model for brick and mortar OPEX gyms46:28 – The long term vision for OPEX48:50 – How to get your brand name out there to the masses50:07 – Fine-tuning the structure of OPEX for continued scaling in the future52:48 – How is OPEX best positioned to meet emerging opportunities and join the tribe 54:45 – Certain things that OPEX used to recommend but no longer does57:35 – What is retention like for brick and mortar OPEX locations60:57 – Who determines the pricing model for each OPEX gym64:05 – What systems come with the OPEX license?67:24 – What is the coach’s compensation model in an OPEX facility?69:01 – Who are the mentors to James and Jim?73:56 – Best advice for entrepreneurs in the fitness industry

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