What happens when a hard-charging veteran-entrepreneur sits down with a leadership coach who helps founders get out of their own way? Sparks—and breakthroughs. In this conversation, host Joey Griffith and guest Annie Yatch (North Star Leadership) dig into the difference between leadership and management, why culture is just “observable actions,” and how many entrepreneurs get trapped in rules (not just boundaries). Joey opens up about faith, fatherhood, nerve pain, insomnia, and counseling—and Annie shares how reconnecting head and heart can make leaders more magnetic, scalable, and sane.



What You’ll Hear

🟤Leader vs. Manager vs. Follower—and why most founders get stuck in the wrong role

🟤Military mindset & business: contingency planning, closing loops, and building a real brotherhood at work

🟤Culture that performs: taking care of your people, eliminating micromanagement, and designing team ownership

🟤Trauma patterns at the top: how the CEO’s unhealed stuff echoes through the org

🟤Rules vs. Boundaries: Joey’s on-air breakthrough that reframes connection and communication

🟤Men’s mental health: therapy, the “3am phone call,” and giving/receiving respect at home

🟤Faith & resilience: Joey’s life-shifting story and the discipline of choosing peace over chaos



Annie Yatch Links:

IG: @northstarleadership.annie

Site: northstarleadershipschool.com

(Annie answers audience questions with short videos—DM her your leadership or culture roadblock.)



Call to Action

If this episode hit a nerve, subscribe, leave a review, and share it with a leader who needs a brotherhood. Support the mission by following, rating, and sending this to your team chat. We’ve got your six.



Hashtags

#RuggedAndRuthless #JoeyGriffith #AnnieYatch #Leadership #MilitaryMindset #MensMentalHealth #Entrepreneurship #TeamCulture #TraumaInformedLeadership #FaithInBusiness #Veterans #COO #BusinessGrowth #SelfLeadership #Brotherhood #Management #Podcast



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