China's young shoppers chase emotional fulfillment

18/04/2025 26 min
China's young shoppers chase emotional fulfillment

Listen "China's young shoppers chase emotional fulfillment"

Episode Synopsis

The way young people shop in China is changing rapidly. A new report reveals that over 40% of young consumers now prioritize emotional value and personal interests in their purchases. We explore this shift and uncover the drivers behind this emotional trend. On the show: Steve Hatherly, Li Yi & Yushun