What if the systems we rely on, in business, life, and even packaging, are failing because they’re brittle, not because they're broken?
In this foundational episode, I unpack the idea of soft power: a force that connects rather than controls. From hydrogen bonds in nature to the hidden dynamics inside teams, this conversation explores how regeneration starts not with data, but with hydration — personal, organizational, and ecological.
Chapters
(00:00:00) - Roots to Fruits: The Soft Power Model(00:01:17) - The Ultimate Human Desire: Soft Power(00:08:35) - In the Elevator With Kelly(00:12:14) - What Is Soft Power?(00:18:33) - In the Elevator With Bioplastics(00:21:22) - What would be your best near term recommendation for regenerative packaging?(00:23:54) - Kelly, in the book(00:30:41) - Bond Soft and Build Strong

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