Tanner Hoffarth jumped on the show this week give us the lowdown on the biggest city on the East Coast. The boys discuss Tanner's journey into trail running in New York City, the rise of running clubs, and how brand's use activations and events to test gear in NYC long before hitting the market. We learned all about the Soutbound 400, a relay from Canada to NYC and thoughtful dialogue about relationship between professional athlete and runfluencer. If you enjoyed the episode please follow the show, share it with a friend, and stick around, lots of exciting things coming for Roots. Until next time,-A&S00:00 The New York Running Scene07:40 The Origin of Run Clubs 10:28 Brand Activations 17:30 Fashion and Style in Running28:18 Understanding Miler and other Emerging Brands31:03 Upcoming Trends in Running Fashion38:49 Innovative Brands Shaping the Future of Running Gear52:22 The Southbound 400 Relaytrail running, ultra running, New York City, run clubs, brand activations, running fashion, community, Lululemon, Miler, Satisfy, trail running, fashion, Southbound 400, backyard ultras, running activation events, gear,

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