Join hosts Josie and Quinn as they sit down with Alfonso Martinez, CEO of The Color Bar in Sacramento. In this inspiring conversation, Alfonso shares his journey from software engineer to beauty industry innovator, revealing how his tech background and fearless mindset helped transform a single-chair salon into the #1 Davines retailer in North America. Discover how The Colour Bar pivoted during the pandemic to build a thriving e-commerce business, Alfonso's philosophy on embracing change rather than resisting it, and his practical advice for salon owners looking to grow their retail presence. With insights on harnessing AI, staying ahead in a volatile economy, and finding joy in the journey rather than just the destination, this episode offers valuable wisdom for beauty professionals at any stage of their career.In this episode we talk about:Alfonso's powerful mantras: "How you do one thing is how you do everything" and "If you think the price of winning is too high, just wait until you get the bill for regret"How Alfonso supported his wife Lorena's transition from corporate work to hairstyling, eventually building The Colour Bar togetherTransforming pandemic challenges into opportunity by pivoting to e-commerce and becoming the #1 Davines retailer in North AmericaThe importance of retail sales for salon sustainability, education, and client loyaltyWhy early adoption of technology and online presence gave The Colour Bar a competitive advantageEmbracing AI as a business tool rather than seeing it as a threat or replacementAlfonso's entrepreneurial mindset of confidence, adaptability, and finding joy in the journeyNotable Mentions:Tim Grover (Michael Jordan's coach)Marie Forleo ("Everything is Figureoutable")Malcolm Gladwell ("The Outliers")Connect with:The Color Bar: @_TheColourBarRooted and Rising: @RootedAndRisingBeautyCan't get enough of Rooted + Rising? Follow us on Instagram: The Pod: @rootedandrisingbeauty Quinn: @quinn_does_hair Josie: @lighten.with.josie Do you have something you think is important to share with the beauty industry? Send in your request to be on the show so we can start to brainstorm together!

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