In this solo episode, host Crystal Vilkaitis takes us behind the scenes of a truly magical experience — a private Disney World event with 29 retailers designed to spark inspiration, connection, and creativity. From fireworks and fine dining to learning Disney’s framework for building world-class culture and consistency, Crystal uncovers how independent retailers can bring that same magic into their stores.Discover how attention to detail, strong systems, and unforgettable customer experiences create loyal fans — not just customers. Plus, learn the power of “plussing” your ideas and why your team’s creativity might just be your next big differentiator.[2:10]  - Why stepping out of your business sparks creativity and fresh perspective [4:55]  - How to audit your own store like a Disney cast member would  [5:16]  - Systems don’t suffocate creativity — they enable it  [8:10]  - Creating “magical” customer experiences through the five senses  [11:34] - What “plussing” means — and how it transforms team brainstorming  [13:40] - How Crystal’s impromptu happy hour became the best part of the trip  [14:16] - The power of feedback in improving your next big event or promotionJoin the Rooted in Retail Facebook Group to continue the conversation Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

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