Enter Room 2008 as we explore the work of Edward Bernays, the man who is often called the "father of propaganda." Bernays was a nephew of Sigmund Freud, and he used his uncle's theories of psychology to develop a new way of shaping public opinion. He called it "public relations," and it is still used by businesses and governments today.

We'll discuss Bernays' most famous campaigns, including the American breakfast as we know it, his work to popularize cigarettes for women and to convince Americans, to support the United Fruit Company's interventions in Latin America, and more.

Once you see it, you'll be able to notice the propaganda tactics of certain things today.

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