This Roofer Fired His Best Sales Rep—And It Made Them Millions with Elijah Muhm

29/07/2025 1h 0min Episodio 266
This Roofer Fired His Best Sales Rep—And It Made Them Millions with Elijah Muhm

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Episode Synopsis

Most roofing companies keep their top sales rep… even when they destroy the team’s spirit.Not Elijah.In this video, you’ll hear how Elijah and his partners took a small mom-and-pop roofing company doing $700K… and turned it into a multi-eight-figure powerhouse in just 2 years.He did it by putting culture over profits.You’ll see why firing the “best” rep was the smartest move they ever made. And how it built a place where reps want to stay, grow, and even retire.Watch to learn:✅ Why having 6 owners was the secret sauce✅ How to build a team that WANTS to follow you✅ Why paying salaries, 401Ks, and giving trucks keeps reps loyal✅ How caring more about people than profits makes you MORE moneyRoofing sales doesn’t have to be cutthroat. You can build something great—without burning everyone out.https://romansroofing.net/https://www.facebook.com/Romansroofingllchttps://www.instagram.com/romans_roofing/https://www.youtube.com/channel/UCCxL3ooHWkkxjD4ao8Rutpg🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-266Listen to the episode on Spotify & Apple Podcasts (266) 👇🎧 https://roofingpod.com/spotify🍏 https://roofingpod.com/apple-podcastsPODCAST SPONSORS: - The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA- PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai- Day 41 Thrive: https://roofingpod.com/day-41-thriveIG: https://www.instagram.com/roofingsuccess/FB: https://www.facebook.com/groups/roofingsuccessJoin Our Facebook Group: https://roofingpod.com/facebook📱 Text Jim @ (612) 512-1812 – Say Hi!💬 Leave Us a Review: https://roofingpod.com/review00:00 – How Firing a Top Roofing Sales Rep Made Millions02:15 – Roofing Business Growth: From $700K to Multi-Eight-Figures04:40 – 6 Roofing Owners Share Their Secrets to Scaling Fast07:30 – How to Build a Roofing Company Sales Team That Stays10:45 – Roofing Company Culture vs. Profits: What Wins?14:05 – Why We Fired Our Best Roofing Sales Rep for Bad Culture17:25 – How to Build a Roofing Sales Rep Retirement Plan21:00 – Roofing Sales Rep Benefits: Salary, 401K, Company Trucks24:15 – How to Train Roofing Sales Reps Step by Step27:50 – Why Roofing Sales Reps Come First in a Great Company31:10 – Roofing Marketing Tips: All Business Is Show Business35:30 – How Free Roofing Education Brings in More Leads38:45 – Roofing Company Collaboration vs. Competition42:00 – Why Private Equity Can Hurt Your Roofing Business46:15 – Roofing Sales Training: Onboarding New Sales Reps50:30 – How to Measure Success for Roofing Sales Reps54:20 – Best Advice for Roofing Company Owners and Sales Managers

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