Guest: Florin Crăciun – International Sales & Business Development ConsultantWhat does it take to scale a startup from Central and Eastern Europe onto the global stage—and why does resilience matter more than ever?In this insightful episode, Florin Crăciun draws from over a decade of experience guiding tech startups through every stage of their lifecycle. From bootstrapping and market validation to Series A funding, strategic turnarounds, and successful exits, Florin has seen what truly makes or breaks a business on its path to international growth.Today, as a go-to-market strategy consultant for a UK-based Family Office, Florin works with technology companies that are either underperforming and in need of recovery or primed for massive global expansion. His hands-on expertise makes this conversation a must-listen for founders, investors, and entrepreneurs navigating uncertainty.Whether you’re building, scaling, or reviving a business, this episode offers practical insights into execution, resilience, and the mindset shifts required for long-term success.🔑 In this episode, you’ll discover:The most important lesson startups must learn before going globalThe first steps to take when fixing an underperforming companyWhat investors really look for beyond the numbers in a pitch deckThe leadership traits that help founders thrive internationallyA mindset shift every entrepreneur needs to build a lasting business💡 “Startups are not just about ideas—they’re about execution, resilience, and the courage to adapt.”If there’s one message to take away, it’s this: the road to global growth is paved with clarity, discipline, and the ability to turn challenges into opportunities.🚩 Chapters 00:00 – Introduction & Welcome 00:43 – About Florin Crăciun 02:20 – Most important lesson for startups before going global 08:49 – First steps to fix a struggling company 20:44 – What investors really look for beyond numbers 27:32 – Leader traits that help founders succeed internationally 35:06 – One mindset shift to build a lasting business 39:33 – Ending and key takeaways🎧 Available on Spotify, YouTube & RSS.

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