Shownotes(2:31) What are you obsessed with?(7:21) Introducing Josh Fedie and SalesReach(14:43) How does video close sales?(21:48) Content creation generating leads(29:30) Advice for integrating video(36:20) What’s next for SalesReach?(43:31) Wrap up(45:41) Rapid FireLinksBryan FittinLoren LewisJosh FedieSalesReach  Quotes“If you don’t feel comfortable making videos, I promise you, if you just start, you’re going to find that it’s a lot easier than you ever though it was going to be.” (16:15)“The more deliberate you can be about explaining, here’s what I need you to do next, and here’s how easy I’ve made it to do that next thing – That’s where you’re going to really start winning and getting the responses you want.” (18:23)“Once these other customer-facing teams are engaging with these prospects and customers, they need more help to keep bringing more value throughout.” (23:52)“There’s so many ways to do this stuff more effectively.  It’s not the tool, it’s you.  You just have to be willing to be more creative in your process – and lucky for most sales professionals and other people in a customer-facing role, being creative is something that a lot of highly successful people in that space are actually good at.”  (35:28)“I think the second we start really, truly thinking about what experience am I creating around this sale for my buyer – if we really think about that, that’s when we start really, truly refining our process and getting out of the things that we did 12 months ago that were successful but aren’t anymore.”  (35:54)

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