Shownotes(1:21) What are you obsessed with?(4:49) Do your research!(9:44) Stay true to your brand(14:26) Go for it!(19:38) Rapid FireLinksBryan FittinLoren LewisQuotes“There’s things that people do in their natural cadence of their voice that can actually be very off-putting for a lot of people.  And so it’s learning to identify those things and also make sure that you are going to really have your brand coming through the microphone.” (5:12)“Some people are just naturally gifted – they have kind of that radio voice, and they’re just a little bit more natural behind the mic.  And then there are other people that have to work at it a little bit more, and there’s no shame in having to practice your voice and really research that.  You’re just trying to do what’s best for your audience.” (8:41)“Make sure that your company, that you’re highlighting all the great things about your culture, so that way people can get to know you through audio format or video format.” (11:02)“Finding that voice in your own podcast, if it is very buttoned up and you want to stay on a script, that is ideal to make sure everybody is on the same page and it’s less conversational.” (13:01)“Make sure that your own insecurities don’t get in the way of people receiving that information or help that only you can give.” (15:49)

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