Go Rogue PodcastHost: Bryan Fittin & Loren LewisGuest: AJ WilcoxOn this episode Bryan and Loren are joined by AJ Wilcox, a certified LinkedIn adspartner[00:01:50] - AJ’s background[00:03:03] - What are you obsessed with this week AJ - Excel macros Loren - Switchfoot feat Lindsey Sterling - Voices Bryan - Parks and Recreation[00:09:04] - Why is it so important to be on LinkedIn and what are common misconceptions?[00:12:23] - What are the effects of video in posts on LinkedIn[00:14:12] - What are the differences of LinkedIn Live[00:16:42] - Where should young businesses be focusing their time on LinkedIn?[00:20:19] - How would you compare Articles on LinkedIn to Medium?[00:23:20] - Why LinkedIn ads and why are they so valuable?[00:26:35] - What tends to work better in regards to video or static?[00:30:20] - Basic general tips for running your first LinkedIn ad?[00:32:06] - Have you seen more traffic on desktop or mobile?[00:39:30] - Rapid Fire QuestionsQuotes from the Episode:“LinkedIn is an especially good source for discovering leads. Hubspot found thatLinkedIn is 277% more effective at generating leads than Facebook and Twitter. Giventhis, it’s no surprise that 79% of marketers see LinkedIn as a very good source ofleads, with 43% of marketers saying they have sourced at least one customer fromLinkedIn. That number increases for B2B marketers, who report that 80% of theirsocial media leads come from LinkedIn.” [00:07:58] “The reason why LinkedIn is so easy to go viral on right now is because only 4% ofpeople out there will post on LinkedIn but 100% of people need people need content intheir news feed.” [00:11:30]“If you have a company page and personal profile that have the same number offollowers. If you post something, the same thing on both, you’ll usually get 10 times theengagement, 10 times the views on your personal post rather than thecompany’s.” [00:17:25]“Always provide value first but make sure that it’s gated, you’re going to get first name,last name, email address...” [00:36:25]Links:Kinsta - https://kinsta.comB2Linked - https://b2linked.comSocial Media:Bryan Fittin https://www.instagram.com/heybryanhey/Loren Lewis https://www.instagram.com/thislovelylewislife/AJ Wilcox https://www.linkedin.com/in/wilcoxaj/ https://twitter.com/wilcoxaj

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