In this episode of the Rocket Chiro Podcast, Jerry answers one of the most common questions in chiropractic business and marketing: "How do I get more new patients?" Instead of offering a simplified "just do this" solution, Jerry takes a realistic look at the challenges chiropractors face and offers a framework for creating a personalized strategy based on your goals, budget, skills, and opportunities. Whether you're just starting out or feeling stuck, this episode will give you clarity, direction, and a plan to move forward. What You'll Learn in This Episode: Why the typical "just do this" advice is usually misleading The connection between chiropractic marketing gurus and the broader "make money online" culture Why there's no one-size-fits-all approach to getting new patients Why it's okay (and normal) to get unbalanced results from your marketing efforts Why everything starts with reaching new people—and how to make sure you're doing it The Three Big Marketing Categories: 1. Online Marketing Websites, SEO, Google Ads, social media, email, and digital content creation 2. Offline Marketing Referrals, local networking, events, community outreach, print, and face-to-face marketing 3. Retention Onboarding, communication, patient experience, and follow-up systems that keep people coming back Foundational Steps to Get Started: Clarify your marketing message: Who are you, and how do you help? Build and maintain a professional website Set up and optimize your Google Business Profile Create and maintain relevant social media accounts Implement a simple, effective plan for gathering reviews and referrals Key Questions to Ask Yourself: What are my current skills? What are my interests? What are my available opportunities? What is my timeline? What is my budget? These questions will help you decide what to focus on next and avoid wasting time and money. Final Takeaways: Just get started, even if it's messy at first Don't take unnecessary financial risks Test and tweak your efforts—marketing is an ongoing process Be willing to change, but also be patient with your strategy Most importantly, be committed to excellence in everything you do Resources Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

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